This foundational certification covers the basic considerations and components for establishing an ABM strategy.
|Who It's For||Format||Duration|
|Recommended for marketing professionals who are new to ABM||Self-paced Online||6 hours|
This interactive online course includes a collection of online learning modules and a 60-minute certification exam.
- Setting up an ABM strategy
- Aligning sales & marketing
- Building your target account list
- Seeing the funnel through an ABM lens
- Measuring in an ABM world
- Technology for your ABM strategy
- Case study: Bringing ABM to life