Get Started with Engaging Your Accounts

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Overview

You spend a lot of time and money driving visitors to your website. You may invest in display advertising, keywords, optimizing your search results with SEO, producing videos, multiple social channels and other PR activities.  And while you may be successful at attracting audiences to your website, it is often difficult to engage these visitors with the right content and information once they get to your website.

If you are unable to personalize the experience and help your visitors find what they are looking for, you are wasting a lot of money and time. An effective website personalization strategy enables you to immediately engage target accounts with an experience that is relevant to them and move them through every phase of their journey.

Recommended Approach

Use the Demandbase Engagement Solution to deliver targeted, personalized messages and content on your website to visitors from your target accounts – even when they’re unknown. You can also use the Engagement Solution to make web forms shorter and easier to fill out which increases conversion rates.

Next Steps

To get started, use the Demandbase ABM Platform with the Engagement Solution to:

  1. Identify and segment anonymous visitors Learn more
  2. Increase engagement with tailored content recommendations Learn more
  3. Accelerate conversions and drive revenue Learn more
  4. Use the Engagement Playbook to Plan and Implement Your Engagement Strategy Learn more

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