Solutions to Use
- Demandbase ABM Platform (Required)
- Account Selection (Optional)
- Targeting Solution (Optional)
- Engagement Solution (Optional)
- Conversion Solution (Optional)
Overview
You can use the filters available from your Audiences page in the ABM Platform to build out audiences and use them to take action based on your goals.
Here are recommended filter combinations and actions to take for the most common audience scenarios.
Audience Scenarios
- Unaware Audience
- Previously Engaged
- Low Engagement Audience
- Highly Engaged Audience
- Strategic Outreach Audience
Unaware Audience
This is a list of accounts which do not yet know about your offerings.
Filter Settings | Actions to Take |
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Previously Engaged Audience
These are accounts that have visited your site long ago and would be good candidates to retarget and reengage.
Filter Settings | Actions to Take |
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Low Engagement Audience
These are accounts that are not engaging sufficiently on your site.
Filter Settings | Actions to Take |
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Highly Engaged Audience
These are accounts showing good engagement on your site which you should share with your sales team for outreach.
Filter Settings | Actions to Take |
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Strategic Outreach Audience
This is a list representing executives at your strategic accounts showing strong buying signals.
Filter Settings | Actions to Take |
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