Best Practices for Applying Audience Filters to Take Action

Solutions to Use

Demandbase ABM Platform (Required)
Account Selection (Optional)
Targeting Solution (Optional)
Engagement Solution (Optional)
Conversion Solution (Optional)

Overview

You can use the filters available from your Audiences page in the ABM Platform to build out audiences and use them to take action based on your goals.

Here are recommended filter combinations and actions to take for the most common audience scenarios.

Unaware Audience

This is a list of accounts which do not yet know about your offerings.

**Recommended Filters and Actions for Unaware Audiences**
Filter Settings	Actions to Take
Overall Score = NOT low Last seen >= 60 days	Recommended interval: 2x a year or every quarter Filter out accounts in pipe Create audience and target a campaign/program Identify SEO keywords using intent information Share accounts, last seen on, and intent keywords with SDR for initial outreach Create personalization experience(s) Refresh at a regular cadence to refocus and optimize campaign

Previously Engaged Audience

These are accounts that have visited your site long ago and would be good candidates to retarget and reengage.

**Recommended Filters and Actions for Previously Engaged Audiences**
Filter Settings	Actions to Take
Last seen >= 30 days Overall Score = not LOW	Include in retargeting audience ad campaign Update personalization experience(s)

Low Engagement Audience

These are accounts that are not engaging sufficiently on your site.

**Recommended Filters and Actions for Low Engagement Audiences**
Filter Settings	Actions to Take
Overall Score = NOT low Page Views <= 3	Include in a nurture campaign Update personalization experience(s)

Highly Engaged Audience

These are accounts showing good engagement on your site which you should share with your sales team for outreach.

**Recommended Filters and Actions for Highly Engaged Audiences**
Filter Settings	Actions to Take
Overall Score = NOT low Page Views >= 3 Last Seen (Days ago) <= 7	Source contacts using Conversion Solution via CRM or LinkedIn Navigator Setup and start Inside sales campaign using last seen on and intent keyword information Update personalization experiences using intent keywords

Strategic Outreach Audience

This is a list representing executives at your strategic accounts showing strong buying signals.

**Recommended Filters and Actions for Strategic Outreach Audiences**
Filter Settings	Actions to Take
Revenue > 1B Rank <= 100 Overall score = High Last seen (days ago) >= 7	Source contacts using Conversion Solution via CRM or LinkedIn Navigator Setup and start Inside sales campaign using last seen on and intent keyword information Update personalization experiences using intent keywords

Best Practices for Applying Audience Filters to Take Action

Solutions to Use

Overview

Audience Scenarios

Unaware Audience

Previously Engaged Audience

Low Engagement Audience

Highly Engaged Audience

Strategic Outreach Audience

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