Get Started with ABM Analytics

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Overview

Measuring the performance and return on investment for your ABM strategy is an important pillar of your ABM Strategy. This lets you validate and highlight the areas of success in your programs, and helps you to pinpoint where you need to make adjustments to your tactics. You need to understand where your accounts are in the funnel in order to determine the right messaging and channels.

For example, if you are seeing success with attracting target accounts to your site but they are quickly bouncing away, website personalization would be a good option to ensure that you are delivering relevant content to accounts when they need it. And when you are seeing improved performance you’ll want to share those results with stakeholders.

Recommended Approach

Use Demandbase ABM Analytics to focus on business outcomes and report on account-level reach, engagement, and sales outcomes.

Next Steps

Check out these articles on the main tasks you should regularly carry out using ABM Analytics.

  • Monitor the health of your ABM strategy Learn more
  • Take action using account-based data Learn more
  • Showcase the ROI of your ABM program Learn more
  • Use the Analytics Playbook to execute an ABM Analytics strategy and report the ROI of your marketing Program Learn more

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