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Create and Use Audience Segments

  • Updated

Solutions to Use

  • Demandbase ABM Platform (Required)
  • Account Selection (Optional)
  • Targeting Solution (Optional)
  • Engagement Solution (Optional)
  • Conversion Solution (Optional)

Overview

Building target account audiences in the Demandbase ABM Platform enables you to use and manage them for key ABM campaigns throughout the buyer journey. Once you create audiences in the ABM Platform, you can manage and use them from one central location across all funnel stages for advertising, site personalization, sales team insights, and measuring the effectiveness of your ABM tactics.

Tip

The size of your target account list depends on a variety of individual factors, including your business goals, team size and broader company initiatives. If you’re struggling to define accounts or need help proving the value of ABM within your organization, consider running a pilot program with a small number of accounts. As you start to see success, you can scale your ABM initiative and support a larger list of companies. You can also use this Target Account List Calculator to help you determine the size of your target account list.

Create an Audience

There are several options available for you to create audiences in the Demandbase ABM Platform.

  • Account Selection: This option lets you apply Demandbase AI technology to surface the accounts showing the greatest intent in your products, including net new accounts that you may not yet have in your CRM.
  • Firmographics: Use this option to build an audience based on firmographic data.
  • Upload: You can create a new Audience by uploading an existing list from an Excel or CSV file.
  • CRM: You can point to an existing reporting through integration with Salesforce.com.

See How

Use Your Audiences

All of the audiences you create in the ABM Platform are available for you to use as you carry out your ABM strategy throughout the buyer journey. Here are the main ways you can use your audiences.

  • Deliver targeted advertising: Reach the buying teams researching your offering and attract them to your site with account-based ads.
  • Personalize your site experience: Optimize site content for audiences showing intent to increase engagement.
  • Power your SEO/SEM: Uncover specific terms and topics potential buyers are researching across the web.
  • Get ahead of the competition: Target accounts who are researching your competitors.
  • Arm your SDR team: Trigger SDR outreach for accounts showing spikes in interest.

See How

 

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