Site Customization Introduction

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Site Customization is a solution that lets you display content you specify for different target accounts and segments.

To customize your site, you select the page and page elements you wish to personalize for a given audience segment, such as a hero image, message, or call to action. Demandbase will deliver the personalized content you’ve specified based on visitor segment.

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Site Customization data flow

 

Nomenclature

Review these definitions to understand the terminology used with Site Customization.

  • Segment: High-level rules/conditions, such as Industry = Software where 1 or more Experiences can run for the segment.
  • Segment Name: A name for the segment such as Software Segment.
  • Matches: Any or All here refers to OR and AND operator on the Segment rules.
  • Experience: One or more change actions such as changing the text, image or link of an HTML element. Experiences map to a single URL where the change actions will run on.
  • URL: A full URL including path-names.
  • HTML ID: The ID or class of an element. It is important to have unique selectors so that at run-time the desired element will be guaranteed to be modified versus other elements with similar names/IDs.




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