This glossary describes the key concepts and terminology used in Demandbase Solutions. Click the links below to learn more.
AI: Artificial Intelligence
Technology that enables computers to mimic human intelligence. Read more on Wikipedia.
API Key: Application Programming Interface Key
A code used to identify the source of a web service request. Read more on Wikipedia.
An audience is made up of a group of your company's target accounts. Target accounts are those companies with the most potential to purchase your company's product and services.
CRM: Customer Relationship Manager
DSP: Demandbase Side Platform
A technology platform that automatically selects and bids on ad impressions across multiple ad exchanges. Read more on Wikipedia.
Accounts with at least 3 interactions with your website.
Characteristics that describe a company such as number of employees, industry, revenue, or geography. Read more on Wikipedia.
First Party Data
Your own data about your customers.
A unique number assigned to a computing device to connect to the internet. Read more on Wikipedia.
The measurable increase in page-views on high-value pages of your website. Read more on Wikipedia.
Based on our AI, high scoring accounts are more qualified than 75% customers, and medium scored accounts are better qualified than 25% of your customers.
A profile is the set of inputs that Demandbase uses to identify immediate interests and behaviors of prospect accounts. You build a profile in the Demandbase ABM Platform. When you build a profile, Demandbase asks for your buyer's interests, buyer titles, your current customers and other engagement criteria. After you submit these inputs, Demandbase generates a list of target accounts that make up that specific profile. The list of target accounts in the profile are ranked and prioritized based on which accounts are in the market for your products, services and solutions and are showing the highest amount of buying intent.
Accounts are ranked based on an AI-driven calculation considering dozens of inputs.
ROI: Return on Investment
A metric used to determine the contribution of spending to revenue. Read more on Wikipedia.
A session is a way to measure a user's activity on your website during a specific time period (for example, 30 days). A single session may include multiple page views, events, and other groups of user interactions.
Shows all relevant traffic in the last year from an account based on the keywords tied to your profile, ranked by the number of people researching.
Top Trending Intent
Top ranking keywords from your profile that users from this account are researching. Instead of showing the keywords that are researched most often, Demandbase highlights keywords that are impactful to your business based on how strong of indicators they are of a prospect's quality.
For example, if a customer is researching desktop computers, they may be doing general research on the history of computers, they may be comparing desktop vs laptop computers, they may be a foreigner who doesn’t know what a desktop is. But if a customer is researching dell latitude, you know immediately that they either own, or are interested in buying a very specific computer – which is much more valuable information.
Accounts with at least 1 visit to your website.
With Trending Off-site Engagement
Select this filter to show accounts that are researching keywords more over the last week compared to the last 2 months.
With Trending On-site Engagement
Select this filter to show accounts that have been more engaged with your website over the last week compared to the last 2 months.