Overview
Demandbase allows you to provide custom return values for select attributes in order to meet your business needs. Account Administrators have access to make data customization changes directly within the ABM Platform.
Steps
- Step 1: Enter Admin Mode
- Step 2: Click Settings Tab
- Step 3: Click Data Customizations
- Step 4: Select Data Customization to be Changed
- Step 5: Save the Changes
Step 1: Enter Admin Mode
1.1 Click the gear wheel to enter Admin Mode.
1.2 You are now in Admin Mode.
Step 2: Click the Settings Tab
Step 3: Click Data Customizations
Step 4: Select the Data Customization to be Changed
4.1 Click the arrow next to the data customization you want to change.
Customizing Account Engagement
You can define what Engagement means to you. This definition will be applied to reports where engagement is measured referring to your definition of # of unique sessions.
Customizing Industry and Sub Industry Values
Industry customizations are a very popular option for many companies. Demandbase uses SIC codes to map industries to companies.
Industry Mapping
4.1 When you click Industry Mapping all current industry categories open.
4.2 Click any industry to delete or add additional SIC codes to the industry, as well as rename the industry as needed. SIC codes can only be affiliated with one industry at a time.
Sub Industry
Customizing Revenue Range and Employee Range Values
Demandbase can cater to your company's definitions of company sizes. For example, some might consider a company with 100 employees a "Small Business" while to others, this would be a "Mid-Market." The default values for these ranges are listed below.
Revenue Range
Employee Range
Customizing Account Watch Values
Account Watch values are company-specific attributes that you have full control over. For more information, see this article.
Step 5: Save the Changes
5.1 Click Save to save your changes. The changes will be reflected in your Demandbase data within 24 hours.
