Targeting Solution Set Up Process

  • Updated

Demandbase Targeting empowers B2B advertisers to reach their target audiences without waste and drive real business outcomes. Built according to the principles of Account-Based Marketing, Targeting helps marketers and agencies align with sales to advertise to their relevant decision makers and stakeholders at high-value companies.

The following is an overview of the steps involved for setting up and launching your ad campaign:

  1. Implementation Pre-Kickoff
  2. Implementation Kickoff Call
  3. Build and Publish Your Ad Campaign
  4. Post-Launch Review

Step 1: Implementation Pre-Kickoff

1.1 Your Account Executive will be reaching out to schedule an Implementation Kickoff call.

1.2 Deploy the Demandbase Tag on your website. 

1.3 Review the Targeting Solution Overview article.

Step 2: Implementation Kickoff Call

The kick of call typically includes the topics listed below:

  • Introduction to your Implementation team
  • Overview of Demandbase
  • Discuss goals and objectives
  • Review and confirm the ad campaign scope and requirements
  • Ad Campaign Prerequisites

Step 3: Build and Publish Your Ad Campaign

3.1 Build and publish your campaign using the Getting Started with Self-Serve Targeting resources.  Once a campaign has been launched, an email will be sent to the Campaign Creator. 

Step 4: Post-Launch Review

4.1 Your Customer Success Manager will schedule a call for within 1-2 weeks after the campaign has launched to provide a walkthrough of the ads reporting dashboard within Demandbase.

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