Targeting Solution Implementation Guide


Demandbase Targeting empowers B2B advertisers to reach their target audiences without waste and drive real business outcomes. Built according to the principles of Account-Based Marketing, Targeting helps marketers and agencies align with sales to advertise to their relevant decision makers and stakeholders at high-value companies.

The following is an overview of the steps involved for setting up and launching your ad campaign:

  1. Implementation Pre-Kickoff
  2. Implementation Kickoff Call
  3. Ad Campaign Setup
  4. Ad Campaign Launch
  5. Post-Launch Review

Step 1: Implementation Pre-Kickoff

1.1. Your Account Executive will be reaching out to schedule an Implementation Kickoff call.

1.2. Deploy the Demandbase Tag on your website. See instructions in Item 1 of the Ad Campaign Prerequisites article.

1.3. Complete the Targeting Solution Overview course.

Step 2: Implementation Kickoff Call

The kick of call typically includes the topics listed below:

  • Introduction to your Implementation team
  • Overview of Demandbase
  • Discuss goals and objectives
  • Review and confirm the ad campaign scope and requirements
  • Ad Campaign Prerequisites

Step 3: Ad Campaign Setup

3.1. Send ad deliverables to your Implementation Project Manager.

3.2. Your Implementation Project Manager will send you a confirmation email that the ad campaign is ready for launch.

Step 4: Ad Campaign Launch

You will receive an email from your Implementation Project Manager that the ad campaign has launched. The email confirmation will include screenmock links for each creative within the set.

Step 5: Post-Launch Review

5.1. Your Customer Success Manager will schedule a call for within 1-2 weeks after the campaign has launched to provide a walkthrough of the ads reporting dashboard within Demandbase.

5.2.Your Customer Success Manager will provide ongoing assistance throughout the lifecycle of your campaign, including account swaps, creative swaps, and campaign reviews.

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