Demandbase Targeting Solution Overview

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Demandbase Targeting empowers B2B advertisers to reach their target audiences without waste and drive real business outcomes. Built according to the principles of Account-Based Marketing, Targeting helps marketers and agencies align with sales to advertise to their relevant decision makers and stakeholders at high-value companies.

Demandbase Targeting Solution is integrated with the Demandbase ABM Platform and includes several capabilities powered by Demandbase's proprietary technologies including:
 
  1. Account-Based Advertising
  2. Ad Personalization
  3. Account-Based Retargeting
  4. Reporting for Account-Based Advertising
  5. Keyword Discovery

1. Account-Based Advertising

Uses your target account list to help you display personalized advertising across many different channels. 

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2. Ad Personalization

Helps you to dynamically deliver personalized ads to selected accounts. 

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3. Account-Based Retargeting

Helps you to retarget accounts showing active buying signals.

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4. Reporting for Account-Based Advertising

Allows you to measure the performance of your account-based ads using the Demandbase' Targeting report list.

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5. Keyword Discovery

Helps you discover new areas of intent for buyers at your target accounts. Use it to generate new keywords for SEM, and to inform your content marketing tactics.

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To learn more about how the Demandbase Targeting Solution works, take this quick Overview course here.

 

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