Building a Keyword Cloud from Keyword Discovery

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Overview

Keyword Discovery monitors the behaviors of the buying committees at your target accounts and surfaces new keyword recommendations. 

You can use Keyword Discovery to identify new relevant keywords by:

  • Increasing click volume by capturing your buyers’ attention from a broader range of intent signals.
  • Getting an edge on your competitors and improving Search engine marketing efficiency by finding keywords that are contextually similar but less intuitive – and therefore less competitive, and less expensive.

Keyword Discovery can also drive a great amount of value for content marketing and Search Engine Optimization.

  • Keyword Discovery results can give marketers a basis to audit the content on their sites, in
    order to:
    • Speak the buyers’ language by elevating the impact of your website and other digital channels with content that aligns to the demonstrated intent of your target accounts.
    • Maximize organic search traffic with an SEO strategy that reaches into adjacent content areas.

Steps for Generating Keyword Cloud

Follow these steps to generate a Keyword Cloud: 

1. Log into the ABM Platform by navigating to https://app.demandbase.com.

2. Navigate to Targeting > Keyword Discovery

3. Select a profile.

4. Select an audience.

5. Click Generate Keywords.

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After you click the Generate Keywords button, you can view the results in the Keyword Cloud View and Top Keywords Table.

Note: It may take a few few minutes for the results to display.

Keyword Cloud View

You'll see two types of keywords in your keyword cloud:

  • Blue Keywords: These are the keywords already set up in your organization's Demandbase Profile.
  • Orange Keywords: These have been discovered for you by Demandbase Artificial Intelligence.

The size of the keyword corresponds with its rank, which is determined by a combination of:

  • Volume of engagement from target accounts
  • Contextual similarity to your profile keywords
  • Distinctiveness to your target accounts 

You can click each word to view the top five accounts reading about it as well as add it to your organization's Demandbase Profile.

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Adding Keywords to Your Profile from the Keyword Cloud

To add a keyword to your profile from the Keyword Cloud:

1. Click the word you want to add.

2. Select Add Keyword to Profile

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Top Keywords Table

View details about each keyword from the searchable Top Keywords Table, including:

  • The account ranking.
  • Number of accounts with trending off-site intent.
  • How many people are researching it.
  • How many accounts are researching it.
  • Example URLs where there has been significant recent activity.

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 Adding Keywords to Your Profile from the Top Keywords Table

To add a keyword to your profile from the Top Keywords Table:

1. Click the check boxes next to the keywords you want to add to your profile.

2. From the Actions drop-down menu, select Add to profile

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