What’s the difference between Keyword Discovery and the Keyword recommender tool in the profile builder?

Updated:
 
Keyword Discovery brings the "ABM lens" to keyword expansion. The keyword recommender tool in Account Selection’s profile builder surfaces keywords based on contextual similarity to the keywords the user has entered. Keyword Discovery, on the other hand, monitors the specific buyers and influencers within a set of target accounts to uncover additional keywords that are directly relevant to that audience.
 
 
Was this article helpful?
0 out of 0 found this helpful