To use Keyword Discovery, you must first build an Account Selection profile and generate an account list and audience. That account list audience, and more specifically, the individuals within those accounts from whom Demandbase has observed engagement on the keywords provided in the profile, becomes the group that Demandbase monitors for new keywords. The “discovered” keywords presented in the report represent a combination of:
- The frequency of occurrence among the group.
- The contextual similarity to the profile keywords.
- Distinctiveness to that audience (e.g., not common keywords like “and” or “the” or “Golden State Warriors”).