Third-Party Piggybacking Pixels & Cookie Sync


The function of pixels in the Demandbase Tag is primarily to improve onsite identification rates for company visitors who are not on their corporate IP. Demandbase syncs with the third-party ad exchanges so that if you decide to run an ad campaign with Demandbase, we can target these users on the relevant networks. This is just an ID sync and also does not include personally identifiable information.

Although this is a common practice with advertising pixels as it increases the ability to target users on ad campaigns, these piggybacking pixels can be deactivated upon request by emailing


Additional details on cookie-based identification can be found here.

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