When filtering your Campaign data, it's important to understand how the include/exclude functions of campaign filters work.
The use of "AND" and "OR" operators can seem non-intuitive.
- "AND" is for filtering URLs that contain ALL the criteria.
- "OR" is for filtering URLs that contain ANY of the criteria.
If we want to exclude multiple full URLs, we will use the "OR" operator (see screenshot).
If we want to filter out URLs that contained "www.mywebsite.com/*" and contained "*excludethispage" we will use the "AND" operator. The asterisks (*) can be used as a wild card.