Demandbase’s B2B buyer cookie pool enables precise targeting of verified users from target accounts. It links cookies and IP addresses to company entities using proprietary AI-driven methods.
The Cookie Sync API maps external user IDs to Demandbase cookies, enabling cookie-level actions across the platform.
Cookie Sync API Endpoint
Use the following endpoint to synchronize external user IDs with Demandbase cookies.
Request |
Endpoint |
Description |
| GET | segments.company-target.com/log | Returns a transparent 1x1 GIF. |
Cookie Sync API Request Parameters
Parameter |
Value |
Required |
Description |
| vendor | string | Yes | Unique vendor identifier assigned by Demandbase. Contact Demandbase Support to obtain your identifier. |
| user_id | string | No | External user identifier to synchronize with Demandbase. |
Cookie Sync API Request Example
The following example sends a GET request with a vendor identifier and an external user ID.
GET https://segments.company-target.com/log?vendor=your_vendor_id&user_id=a_userReplace your_vendor_id with your assigned vendor identifier and a_user with the external user ID.
Cookie Sync API Response Codes
HTTP Code |
Description |
200 OK |
The request returns a transparent 1x1 GIF in the response body. |
500 Internal Server Error |
An unidentified server error occurred. |