Demandbase’s B2B buyer cookie pool enables precise targeting of verified users from target accounts. It links cookies and IP addresses to company entities using proprietary AI-driven methods.
The Cookie Sync API maps external user IDs to Demandbase cookies, enabling cookie-level actions across the platform.
API Request
| Request | Endpoint | Description |
| GET | segments.company-target.com/log | Returns a 1x1 invisible pixel |
Parameters
| Parameter | Value | Required | Description |
| vendor | string | required | A unique vendor identifier assigned to you by Demandbase. Contact Demandbase Support for assistance. |
| user_id | string | optional | An identifier for the user that should be synced with Demandbase. |
Request Example
GET https://segments.company-target.com/log?vendor=your_vendor_id&user_id=a_user
Response
| HTTP Code | Description |
| 200 | A transparent 1x1 GIF is rendered and returned as the body |
| 500 | An unidentified server error occurred |