Site Optimization Reporting with Adobe Analytics

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Build Site Optimization URL Segment for Adobe Analytics

Identify the Attribute

1. Log into Adobe Analytics and navigate to the Reports space

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2. Use the search bar to find the appropriate URL attribute to use for segmentation; the exact attribute name may differ based on configuration, but will likely be along the lines of "Page URL"

3. Click on the attribute to open the Reporting view

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Validate the Attribute

Before building a segment based on the wrong attribute, a quick validation can be done to ensure you've selected the correct one.

4.  In the Search box, found just below the graph, enter "db-siteopt" and click "Go"

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  • If the result of the search is the below message ("No data match these criteria...") return to Step 2 above and select a different URL attribute; repeat until the correct attribute is identified

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  • If the result of the search is a list of URLs containing the "db-siteopt" snippet, you have identified the correct attribute and you can move forward to Step 7 - Creating a Segment

Build the Segment

5. Click the Segment icon on the left toolbar

6. Click "Add" in the Segments window

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7. Configure the New Segment as shown below, then click Save

  • Title: Site Optimization URLs
    • Description: URLs reached by clicking through the Site Optimization Recommended Content Window
    • Show: Hit
    • Metric: Page URL (use the validated attribute for your configuration)
    • Modifier: Contains
    • Value: db-siteopt

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Overlay Segment on Reports

8. Navigate to any existing report

9. Click the Segment icon on the left toolbar

10. Select the Site Optimization URLs Segment checkbox, then click Apply

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Expected Results

If comparing reporting results between the Site Optimization URLs Segment and All, expected results of the Site Optimization - KPIs (SO) dashboard are outlined below. 

  • % Exit should be lower for those who engaged with SO
  • Avg. Session Duration should be higher for those who engaged with SO
  • Pages / Session should be higher for those who engaged with SO
  • Goal Conversions should be higher for those who engaged with SO
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