Deploy Second Tag and Trigger for SPA Websites

Context

If your website is a single-page application (SPA), you must set up a second trigger in Google Tag Manager (GTM) to fire the Demandbase tag when there is a URL change. See Google’s article Components of Google Tag Manager.

Steps

Create a Tag

1. In GTM, create a tag.
2. For tag type, select Custom HTML.
3. Go to the HTML box and enter the following:

   <script type="text/javascript">
   //ensures Demandbase API is fired on each URL change  
   Demandbase.IpApi.get()
   </script>

4. Go to Advanced Settings > Tag Firing Option and select Once per event.
5. Click Save.
   

Create a Trigger

1. In GTM, create a trigger.
2. For trigger type, select History Change.
3. Go to This Trigger fires on section and select All History Changes.
4. Click Save.