You can integrate Demandbase with Optimizely Data Platform (ODP) to enrich customer profiles, reporting, and segmentation with Demandbase account data. The integration sends customer IP addresses from ODP to Demandbase through the API, which returns matched company information for each IP.
With the Demandbase-ODP integration, you can:
- Enrich customer profiles with account data.
- Improve segmentation using combined behavioral and account insights.
- Enhance reporting with account-level visibility.
- Power more targeted and personalized marketing campaigns.
Prerequisites
- You must have a license for Optimizely Data Platform.
- You must have a license for Demandbase Personalization.
- You must have Admin permissions in Demandbase.
Steps
- Use Demandbase Account Connector to set up the ODP integration. See Set Up Demandbase to Send Data to an Integration: Account Connector.
- Follow the Optimizely documentation to complete setup. If you encounter issues, contact your Optimizely CSM.