Context
You can integrate Demandbase with Optimizely Data Platform (ODP) to enrich your customer profiles, reports, and segmentation with company information.
This integration works by sending customer IP addresses from ODP to Demandbase using the Demandbase API, which then sends back company data for each matching IP address.
Prerequisites/Preparation
You must have a paid Optimizely Data Platform license.
You must have Admin privileges in Demandbase.
Steps
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Use the Demandbase Account Connector to set up the ODP integration. For instructions, see Set Up Demandbase to Send Data to an Integration: Account Connector.
Important:- Any account-level field you can select in the Account Connector can be sent to Optimizely through the integration.
- The fields that you select when setting up the Account Connector can be added to the audiences you create in Optimizely.
- Any segments and calculated fields you created in Demandbase can be selected when setting up the Account Connector.
- See the Optimizely documentation to continue setting up the integration. If you have issues setting up the integration, contact your Optimizely CSM.