What's new with this update?
- Product Remapping: Over 4,500 products have been remapped to their current product names behind the scenes for customers who have mapped any of these products.
- Product Name Standardization: Over 30,000 products have been renamed to match the naming conventions used by their respective vendors, improving data consistency and making it easier for you to identify and work with these products.
What’s the impact on data from this update?
You may see the following improvements in technographics data:
- Improved Data Accuracy: With standardized product names and updated mappings, you benefit from more precise and consistent data and save time searching for the technologies relevant to you.
- Enhanced Trust: By keeping our catalog up-to-date and removing obsolete products, we’re reinforcing our commitment to providing trustworthy and reliable data.
What’s an example of product remapping?
Previous Name(s): Guidance Software EnCase and Opentext EnCase
New Name: OpenText EnCase Forensic
The vendor merged GUIDANCE SOFTWARE ENCASE and OPENTEXT ENCASE products. They are remapped to OPENTEXT ENCASE FORENSIC.
See the complete list of product remapping.
What are the reasons for this change in product mapping?
Larger companies often acquire smaller firms and integrate their products into existing product suites. Additionally, products may be renamed or rebranded over time as part of a strategic effort to streamline offerings.
What’s an example of product name standardization?
Previous Name: Salesforce.com CRM
New Name: Salesforce CRM
The vendor renamed SALESFORCE.COM CRM to SALESFORCE CRM. Salesforce product names are now standardized as SALESFORCE CRM.