To deploy Demandbase Tag via Google Tag Manager, you may follow the instructions below.
1. Locate and copy your unique Demandbase Tag from within the ABM Platform by logging in as an administrator at https://app.demandbase.com and clicking the gear icon to access the Settings page.
Next, copy your Demandbase Tag code snippet from the Settings page.
2. Create a new tag, either a custom HTML tag or a custom JavaScript tag, with the copied and pasted Demandbase Tag into the body of the new tag.
3. Demandbase Tag is typically provided as HTML (wrapped in a <script>...</script> tag). If your TMS tag is an HTML tag, include the opening and closing >script< tags. If your TMS tag is a JavaScript tag, omit the script tags (<script>...</script>).
4. For the new tag, set the "Fire On" (or similar) so the tag runs on pages after the document object model (aka Dom) loads, per the following image:
In most cases, there's no need to have another event on the page trigger running of the tag.
5. Make sure to save both the Tag and trigger and then publish the changes when you're finished. If desired, you may 'Preview Changes' before publishing the changes to production.
