Demandbase One for Sales helps you expand your referral network and secure warm introductions to prospects. Connections centralize your and your colleagues’ professional networks so you can identify shared relationships and engage buyers more effectively.
See Set Up Connections and Find Connections and Send Referral Requests.
Why You Need Connections
After importing your contacts, you can uncover shared experiences, such as past companies or schools, to strengthen outreach.
Connections help you:
- Find decision-makers through shared contacts at target accounts.
- Request referrals to increase response rates.
- Start conversations using relevant, personalized context.
People Connections
These are contacts you and your coworkers personally know, uploaded into your organization’s private network.
Company Connections
These are implicit relationships based on work history, education, or affiliations. Demandbase recommends these connections based on factors like company size and relevance.
How Connections Work
When you import contacts from LinkedIn, Gmail, or Outlook, Demandbase matches them to our database to build your network:
- Personal Connections: Matched contacts (by email or name + company).
- Private Personal Connections: Unmatched contacts stored in your private network, which you can add manually.
Important:
- Duplicate contacts are merged into a single connection across sources.
- Including first name, last name, and company improves match rate.
- Import counts show matched contacts vs. total attempted imports.
- Unmatched contacts remain in your private network