Checking the API Response with your Browser

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The Demandbase IP Address API returns firmographic attribute data for identified companies that visit your website. The best way to confirm this data is being returned successfully is to check the API response in your browser.


Here are steps for checking the API response using Google Chrome.

1. Open the Developer Console

Open Chrome and navigate to the page you would like to test. Right-click anywhere on the page and select Inspect. This will open the developer console.


2. Search for ip.json

Once the console is open, click the Network tab and type ip.json into the filter box.


3. Reload the Page

3.1. With the Network tab still open, click the reload button in the browser window to reload the page.

3.2. Click All. If your tag is working correctly you will see the API calls listed under Name


4. Check the Firmographic Attribute Data

4.1. From the Network tab under Name click on an API response.

4.2. Click the Preview tab to see the firmographic attribute data being returned. 


NOTE: If you have any questions about this article or don't believe your tag is working correctly, please reach out to

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