The intention of this article is to create a base report that you can extend to fit your business needs. It is in no way comprehensive and some of the data contained within may not be applicable to your specific implementation.
This article assumes that you have Google Analytics and that it has been integrated with Demandbase.
In this article we will be creating a custom report for viewing the top companies coming to your site using Demandbase Company Profile Attributes. You should use this report as a foundation for creating your own reports that are unique to your business needs.
It is important to understand that this report can be extended in many different ways that are unique to your needs. Speak to your Customer Success Manager or contact Demandbase Support for more information.
Step 1: Create Custom Report
Navigate to "Customization" then click "+ New Custom Report"
Step 2: Setup the Report
It's also important to filter out your own company and visitors that Demandbase could not associate to a company. These are generally indicated with "(Non-Company Visitor)" but may vary depending on your implementation.
Step 3: Save the Report