The intention of this article is to create a base report that you can extend to fit your business needs. It is in no way comprehensive and some of the data contained within may not be applicable to your specific implementation.
This article assumes that you have Google Analytics and that it has been integrated with Demandbase.
In this article we will be creating a custom report for viewing the top companies coming to your site using Demandbase Company Profile Attributes. You should use this report as a foundation for creating your own reports that are unique to your business needs.
It is important to understand that this report can be extended in many different ways that are unique to your needs. Speak to your Customer Success Manager or contact Demandbase Support for more information. Click the links below to learn more.
Step 1: Create Custom Report
1.1 Navigate to Customization and then click + New Custom Report.
Step 2: Set Up the Report
2.1 Set up your custom report content. Refer to the sample report shown below for examples of custom content you may want to use.
2.2 It's important to filter out your own company and visitors that Demandbase could not associate to a company. These are generally indicated with (Non-Company Visitor) but may vary depending on your implementation.
Step 3: Save the Report
3.1 Save the report and view the results.