Custom news agents enable you to extend and personalize your monitoring capabilities beyond the standard news agents provided in Demandbase One for Sales . You can create custom news agents to find media coverage, business events, and discussion topics using a set of conditions specific to your sales efforts.
Why Create Custom News Agents?
Every organization is unique and what represents a significant event to one organization may not be important to another. The standard agents in Demandbase One for Sales let you monitor many common business events across various industries and geographies. Custom agents allow you to further tailor your results to the specific needs of your organization.
Tips for Creating Custom News Agents
Start by searching for press releases or other news items that report the type of events representing your interest. Review the keywords and phrases used and add them to your custom news agents. For example, an article about encryption might also discuss tokenization. Including it as a keyword in a custom news agent can expand your results while maintaining relevance.
When performing research for your custom news agents, it's important to focus on terms that your customers and prospects use when discussing your industry and products. While these terms might be different than the ones your organization and competitors use, they are the ones that give you the best results when added to your custom news agents.
Custom News Agent Examples
IT Executives Custom News Agent
The custom news agent shown in the following screenshot finds news articles that mention people on a target company's Information Technology (IT) team with a Director level role or higher. You can create different versions of this custom news agent based on the departments your organization sells to such as sales, marketing, or finance.
Cloud Computing Custom News Agent
The custom news agent shown in the following screenshot finds new articles that mention different variations of cloud computing terminology. Note that the News (only) source has been selected for this agent since SEC filings rarely cover this topic.