Why do you need to tag my site?

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The Demandbase Tag allows our API to ping our servers and give us non-PII information about the page and the user viewing the page. 

The pixels we include with the tag are IAB complaint code and allow us to increase impression delivery, measurement and performance of your campaign.  We do not use data collected on your site for any other campaign but your own.

The code is lightweight, JavaScript, and asynchronous.

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