Tag Deployment Instructions



To get started with Demandbase, you'll need to deploy a Demandbase Tag to your company's web pages.

  • A Demandbase Tag is a small block of JavaScript that you place on each page of your company’s website.
  • The Demandbase Tag asynchronously loads a unique file from the cloud which contains your specific modules and configuration. The JavaScript file, which is managed by the Demandbase team, is optimized for both download and execution speed. It is secure and automatically loaded over SSL as needed.

Deploying Your Demandbase Tag

  1. Insert the Demandbase Tag (shown in the box below) on every page on your website, including microsites, landing pages, and conversion pages.
  2. Place the Demandbase Tag just before the closing body tag </body> of each page.

Distribution Policy:

Your Demandbase Tag may only be installed on the licensed domain(s) specified in your agreement with Demandbase. The Tag snippet may not be copied into an email or distributed in any method that may modify the syntax, including unforeseen modifications due to character encoding or accidental edits. Any such distribution is at the customer's own discretion and claims full responsibility of erroneous installations as a result. If you are attempting to share this Tag please share this page with the full URL and request access to this page for those users if needed.

By deploying Demandbase Tag to your website, you agree that your organization will be bound by the terms of the Demandbase End User License Agreement.  

Example Tag

(function(d,b,a,s,e){var t=b.createElement(a),


Frequently Asked Questions

Click each link to find more information about best practices, detailed deployment instructions, troubleshooting, and other helpful topics.

Privacy Policy

Our privacy policy is here: https://www.demandbase.com/privacy-policy/

DAA and EDAA Compliance

Demandbase is a member of the Digital Advertising Alliance & European Interactive Digital Advertising Alliance which is an organization responsible for enacting key aspects of the self-regulatory initiative for Online Behavioral Advertising (OBA) across the United States & Europe. We encourage you to participate in DAA & EDAA self-regulatory compliance by informing your site visitors of your company’s cookie policy and allowing them to “Opt Out” of cookie-tracking if necessary.

Compliance Organization: DAA & EDAA

Demandbase Pixel Opt Out: https://d.company-target.com/opt-out

Cookie: Demandbase

Name: company-target.com

Purpose: This cookie is used to track the number of users & companies that have visited a website and conversions. That cookie pool can then be used to retarget those users/companies, and serve them digital ad units. It also collects non-personal identifiable business demographic data for a user. (non PII)

Type: Third Party Persistent

Duration: 2 years


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