What type of pacing should I expect to see with my campaign?


Demandbase's ad operations team strives to pace the campaign evenly. In a real-time bidding environment, Demandbase's technology takes advantage of serving impressions to the right company when we see them on the exchanges, resulting in slightly irregular pacing. Further, there are cases where the Demandbase team will recommend to pace unevenly for a stronger campaign strategy. For example, we may choose to pace faster at the beginning of the campaign in order to drive a heavy volume of target accounts to the website in order to retarget effectively. Please speak with your Customer Success Manager if you have specific pacing requests.

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