What do agencies typically send Demandbase to allow for 3rd party tracking on Demandbase trafficked creative?

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Demandbase works with most 3rd party ad servers. In order to have personalized creative and use 3rd party tracking Demandbase will need to host the creative and use a click tracking URL and 1x1 impression tracking pixel for each ad size. If you do not utilize personalized creative, you can simply send us your third-party banner tags. Example of the 3rd parties we work with are DCM (DFA), Flashtalking, Atlas.

 

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