What do agencies typically send Demandbase to allow for 3rd party tracking on Demandbase trafficked creative?
Demandbase works with most 3rd party ad servers. In order to have personalized creative and use 3rd party tracking Demandbase will need to host the creative and use a click tracking URL and 1x1 impression tracking pixel for each ad size. If you do not utilize personalized creative, you can simply send us your third-party banner tags. Example of the 3rd parties we work with are DCM (DFA), Flashtalking, Atlas.