We recommend subscription clients swap out creative to the same list of target accounts every 2-3 months to prevent the messaging from getting stale in the market. However, if the list changes and the messaging is still relevant, we would suggest keeping the same creative.
Articles in this section
- How do I confirm the ad pixel is firing on a page?
- How do you serve ads only to target companies?
- How does Demandbase report on campaign attribution?
- How does include/exclude work in campaign filters?
- How often should I refresh my creative?
- What are Demandbase’s performance metrics for lift and CTR?
- What do agencies typically send Demandbase to allow for 3rd party tracking on Demandbase trafficked creative?
- What sites are my ads being served on?
- What type of pacing should I expect to see with my campaign?