What information can I take back and report to my CMO and other executives that would be most useful?
We recommend working with your Campaign Architect to create the following reports from your Ad Dashboard:
1). Top companies visiting your site (filter down by date ranges)
2). Top companies visiting certain content areas of your site (i.e. product sections, solutions, case studies, etc.).
3). Net New Companies as a result of the ad campaign
4). Website activity of high priority accounts