Audience and Audience Segment

Updated:

List of Values for Audience

This is the complete list of actual values available.

The audience attribute will provide one of the values in the Audience column for a given IP address.

TypeAudience (actual values)Definition
Company Size
Enterprise Business Revenue > $1B (for identified companies)
Mid-Market Business $50M > Revenue <$1B (for identified companies)
SMB Revenue < $50M (for both identified companies and classified IPs)
Vertical Government IP used by government institutions. See audience_segment for further breakdown.
Education IP used by educational institutions. See audience_segment for further breakdown.
Hospitality An ISP connection via a hotel.
Origination Residential The IP address is originating from a range containing identifiers and signatures consistent with a residential ISP.
Wireless The IP address is originating from a range containing identifiers and signatures consistent with a wireless ISP.
Bot The IP address is exhibiting repetitive, automated behavior and signatures unlikely to be associated with a human.
SOHO The IP address is originating from a range attributed to a very small ISP.
Obscured Limited identifiers available regarding the IP range. This rarely occurs.

Considerations regarding Audience classifications

  • Company Size values are almost always identified companies with the exception of some SMBs (typically <$1M in revenue).
  • When audience is SMB, this means Demandbase has verified the IP is used by a small business, but there may be more than one small business sharing that IP.
  • Government and Education can be either identified companies or classified as ISPs, depending on how the IP address is used.
  • Origination values and Hospitality are used for non-company IP addresses. The isp flag will usually be true for these audiences.

List of Values for Audience Segment (audience_segment)

Company SizeGovernmentEducationHospitalityWireless
[Industry] Administration
City & Local
Federal
International
Military
Public Safety
State
Educational Services
K12
University
Vocational
Lodging Hotspot
Mobile Network
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