Audience and Audience Segment
List of Values for Audience
This is the complete list of actual values available.
The audience attribute will provide one of the values in the Audience column for a given IP address.
|Type||Audience (actual values)||Definition|
|Enterprise Business||Revenue > $1B (for identified companies)|
|Mid-Market Business||$50M > Revenue <$1B (for identified companies)|
|SMB||Revenue < $50M (for both identified companies and classified IPs)|
|Vertical||Government||IP used by government institutions. See audience_segment for further breakdown.|
|Education||IP used by educational institutions. See audience_segment for further breakdown.|
|Hospitality||An ISP connection via a hotel.|
|Origination||Residential||The IP address is originating from a range containing identifiers and signatures consistent with a residential ISP.|
|Wireless||The IP address is originating from a range containing identifiers and signatures consistent with a wireless ISP.|
|Bot||The IP address is exhibiting repetitive, automated behavior and signatures unlikely to be associated with a human.|
|SOHO||The IP address is originating from a range attributed to a very small ISP.|
|Obscured||Limited identifiers available regarding the IP range. This rarely occurs.|
Considerations regarding Audience classifications
- Company Size values are almost always identified companies with the exception of some SMBs (typically <$1M in revenue).
- When the audience is SMB, this means Demandbase has verified the IP is used by a small business, but there may be more than one small business sharing that IP.
- Government and Education can be either identified companies or classified as ISPs, depending on how the IP address is used.
- Origination values and Hospitality are used for non-company IP addresses. The isp flag will usually be true for these audiences.
List of Values for Audience Segment (audience_segment)
City & Local