Customizable Attributes


Demandbase allows you to provide custom return values for select attributes in order to meet your business needs. 

Customizable Attributes:

  • Industry
  • Sub Industry
  • Employee Range
  • Revenue Range
  • Account Watch

Customizing Industry and Sub Industry Values


Industry customizations are a very popular option for many companies. Demandbase uses SIC codes ( to map industries to companies.

Default Values

For our default SIC mappings, please download the file attached to this post titled "primary_sic_customizations.csv".

Customizing Employee Range and Revenue Range Values

Demandbase can cater to your company's definitions of company sizes. For example, some might consider a company with 100 employees a "Small Business" while to others, this would be a "Mid-Market". The default values for these ranges are listed below.

Revenue Range Defaults:

Min Max Returned Value
Unknown   null
1 999999 $1 - $1M
1000000 4999999 $1M - $5M
5000000 9999999 $5M - $10M
10000000 24999999 $10M - $25M
25000000 49999999 $25M - $50M
50000000 99999999 $50M - $100M
100000000 249999999 $100M - $250M
250000000 499999999 $250M - $500M
500000000 999999999 $500M - $1B
1000000000 2499999999 $1B - $2.5B
2500000000 4999999999  $2.5B - $5B
5000000000    Over $5B

Employee Range Defaults:

Min Max Returned Value
Unknown   null
1 99 Small
100 999 Mid-Market
1000   Enterprise

Customizing Account Watch Values

Account Watch values are company-specific attributes that you have full control over. For more information, please see this section:

Making Changes

To have any of these values updated, please ask your Customer Success Manager for your current "Customizations Spreadsheet". They will work closely with you to ensure that the customizations are made in a way that maximizes your benefit with our platform. In most circumstances your customizations will be live within one business day. 


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