Customizable Attributes
Updated:
Demandbase allows you to provide custom return values for select attributes in order to meet your business needs.
Customizable Attributes:
- Industry
- Sub Industry
- Employee Range
- Revenue Range
- Account Watch
Customizing Industry and Sub Industry Values
Overview
Industry customizations are a very popular option for many companies. Demandbase uses SIC codes (http://en.wikipedia.org/wiki/Standard_Industrial_Classification) to map industries to companies.
Default Values
For our default SIC mappings, please download the file attached to this post titled "primary_sic_customizations.csv".
Customizing Employee Range and Revenue Range Values
Demandbase can cater to your company's definitions of company sizes. For example, some might consider a company with 100 employees a "Small Business" while to others, this would be a "Mid-Market". The default values for these ranges are listed below.
Revenue Range Defaults:
| Min | Max | Returned Value |
| Unknown | null | |
| 1 | 999999 | $1 - $1M |
| 1000000 | 4999999 | $1M - $5M |
| 5000000 | 9999999 | $5M - $10M |
| 10000000 | 24999999 | $10M - $25M |
| 25000000 | 49999999 | $25M - $50M |
| 50000000 | 99999999 | $50M - $100M |
| 100000000 | 249999999 | $100M - $250M |
| 250000000 | 499999999 | $250M - $500M |
| 500000000 | 999999999 | $500M - $1B |
| 1000000000 | 2499999999 | $1B - $2.5B |
| 2500000000 | 4999999999 | $2.5B - $5B |
| 5000000000 | Over $5B |
Employee Range Defaults:
| Min | Max | Returned Value |
| Unknown | null | |
| 1 | 99 | Small |
| 100 | 999 | Mid-Market |
| 1000 | Enterprise |
Customizing Account Watch Values
Account Watch values are company-specific attributes that you have full control over. For more information, please see this section: http://support.demandbase.com/hc/en-us/sections/200363044-Account-Watch
Making Changes
To have any of these values updated, please ask your Customer Success Manager for your current "Customizations Spreadsheet". They will work closely with you to ensure that the customizations are made in a way that maximizes your benefit with our platform. In most circumstances your customizations will be live within one business day.