Overview
Demandbase allows you to provide custom return values for these select attributes in order to meet your business needs.
Customizing Industry and Sub Industry Values
Industry customizations are a very popular option for many companies. Demandbase uses SIC codes (http://en.wikipedia.org/wiki/Standard_Industrial_Classification) to map industries to companies.
Customizing Employee Range and Revenue Range Values
Demandbase can cater to your company's definitions of company sizes. For example, some might consider a company with 100 employees a "Small Business" while to others, this would be a "Mid-Market". The default values for these ranges are listed below.
| Min | Max | Returned Value |
| Unknown | null | |
| 1 | 999999 | $1 - $1M |
| 1000000 | 4999999 | $1M - $5M |
| 5000000 | 9999999< | $5M - $10M |
| 10000000 | 24999999 | $10M - $25M |
| 25000000 | 49999999 | $25M - $50M |
| 50000000 | 99999999 | $50M - $100M |
| 100000000 | 249999999 | $100M - $250M |
| 250000000 | 499999999 | $250M - $500M |
| 500000000 | 999999999 | $500M - $1B |
| 1000000000 | 2499999999 | $1B - $2.5B |
| 2500000000 | 4999999999 | $2.5B - $5B |
| 5000000000 | Over $5B< |
| Min | Max | Returned Value |
| Unknown | null | |
| 1 | 99 | Small |
| 100 | 999 | Mid-Market |
| 1000 | Enterprise |
Customizing Account Watch Values
Account Watch values are company-specific attributes that you have full control over. For more information, see Account Watch Overview.