Why does my Adobe Analytics report have a row that contains "None" ? What is None? March 14, 2019 22:18 Updated Many possible reasons: Most of which are related to Adobe Analytics setup and understanding of how eVars work. See Quantifying Data Coverge Related articles Confirming Data Flow in Google Analytics Quantifying Data Coverage (Adobe Analytics) Why are my analytics results different across different systems? What is the Audience None report? Get Started with Engaging Your Accounts