Why does my Adobe Analytics report have a row that contains "None" ? What is None? March 14, 2019 22:18 Updated Many possible reasons: Most of which are related to Adobe Analytics setup and understanding of how eVars work. See Quantifying Data Coverge Related articles Get Started with Engaging Your Accounts ABM Platform Overview Keyword Discovery FAQs Does the Google Analytics Connector tag go before or after the standard GA tracking code (GATC)? Why are my analytics results different across different systems?