What does "(not set)" mean in Analytics?

  • Updated

"(not set)" (May also be "(Non-Company Visitor)" or "[n/a]", depending on your analytics system and connector version) means the visitor was not from a company.

It is a common surprise for many of our customers. For the first time, they're able to see which companies are visiting their site and what portion of their traffic isn't from companies at all. 


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