Context
Intellimize’s experience optimization and personalization platform uses AI to dynamically update your website across the entire buyer journey. This enables your marketing team to drive efficient pipeline and revenue growth in a cookieless world. Using Demandbase and Intellimize, you can provide customers with personalized website and account-based marketing experiences throughout their buying journey.
Using the Demandbase Intellimize integration, you can:
- Target specific visitors with specific content on your site, using Demandbase’s rich company-level information and Intellimize's machine learning.
- Create “no-code” secure Account-Focused Microsites to accelerate opportunities through to close.
- Deliver unique personalized account experiences across your website, landing pages, and content to better educate buyers in your target accounts.
- Drive up sell, cross sell, special offers and deliver product updates, best practices, and other sensitive account updates with CS Microsites.
Prerequisites/Preparation
You must have a paid Intellimize license.
You must have the Demandbase Personalization solution.
You must have Admin privileges in Demandbase.
Steps
- Use the Demandbase Account Connector to set up the Intellimize integration. For instructions, see Set Up Demandbase to Send Data to an Integration: Account Connector.
- Follow the instructions from the Intellimize documentation(Intellimize login required) to continue setting up the integration. If you have issues setting up the integration, contact your Intellimize CSM.