The available custom and advanced Site Optimization configuration options include:
- Enable Google Analytics
- Set Google Analytics tracker
- Recommendations window will be expanded by default
- Define custom header text for the opened window
- Set protocol of the recommendation item links
- Show company name
- Customize title text
- Delay Site Optimization window on page load
- Fade in recommendation window
- Set a ripple animation
- Window appears only when the user scrolls
Enable Google Analytics
Select this option to enable Google Analytics events firing. Must also enter the tracker name in the Set Google Analytics tracker option. This is recommended to be enabled if you are using Google Analytics.
Set Google Analytics tracker
A tracker name is used to differentiate between different Google Analytics properties. This must be an alphanumeric, and must be unique across all of your trackers. Demandbase by default sends data to one tracker, if there are multiple on a page, this will need to be set in order to define the correct location Demandbase will send the event data to.
Recommendations window will be expanded by default
The default state is a closed window. If there is a lot of content on the page already, it may be better to leave this folded until the user selects to view the recommended content.
Define custom header text for the opened window
This option affects the text that is shown when the window is opened, here is an example:
Set protocol of the recommendation item links
The Demandbase recommendation is to leave this option on default.
Show company Name
This option will display the company name of the visitor in the closed window box. 
Customize title text
This option sets the displayed text in the closed recommendation window.
Example:
Delay Site Optimization window on page load
If you'd like to wait for a certain period of time before loading the Site Optimization window, add a time in milliseconds into the field displayed in this section.
Fade in recommendation window
If you'd like to more smoothly load the box, as opposed to immediately turning on the box when it is ready, you can use the fade in option as displayed here. 500 is a good number to start with and fine tune from there.
Set a ripple animation
This option adds additional attention to the Site Optimization window.
Window appears only when the user scrolls
Recommended to display on default load. If you have additional elements installed, this can be one option to address a potential conflict/overlap of space.
