Confirm the Ad Pixel is Firing on a Page

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An ad pixel is a snippet of code that allows you to gather valuable information about website visitors and what actions they took, so you can send them ads that are most relevant to them. It's in the form of an image that is one pixel in size, so it's unnoticeable to site visitors. The pixel contains code that makes a call to a web server, typically when Javascript is too heavy or not permitted on the site. Demandbase adds a pixel as an option if its tag is not accepted. See Deploy Demandbase One Tag.

Confirming that the Demandbase ad pixels are firing on a specific page is fast and easy. Here is a 30 second video displaying the process.



  1. Load the page in question in a Chrome browser.
  2. Click View > Developer > JavaScript Console to Open Chrome Web Tools.
  3. Click the Network Tab.
  4. Click the Preserve log checkbox.
  5. Reload the page.
  6. Type pixel in the filter box.
  7. Observe that both pixels are present.


  • You may see pixels from other companies as well. Demandbase pixels, if you hover over them, will show a ".company-target" domain.
  • Contact Support if you see the same pixel firing twice. This will usually present itself as pixels double-firing in pairs, meaning you might see four or six pixels appear after you filter for the word "pixel".

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