Overview
An ad pixel is a snippet of code that allows you to gather valuable information about website visitors and what actions they took, so you can send them ads that are most relevant to them. It's in the form of an image that is one pixel in size, so it's unnoticeable to site visitors. The pixel contains code that makes a call to a web server, typically when Javascript is too heavy or not permitted on the site. Demandbase adds a pixel as an option if its tag is not accepted. See Deploy Demandbase One Tag.
Confirming that the Demandbase ad pixels are firing on a specific page is fast and easy. Here is a 30 second video displaying the process.
Steps
- Load the page in a Chrome browser.
- Right click on the page and click Inspect.
- Click the Network Tab.
- Click the Preserve log checkbox.
- Reload the page.
- In the filter box, enter pixel.
- Make sure that both pixels are present.
Important:
- You may see pixels from other companies as well. Demandbase pixels show a ".company-target" domain if you hover over them.
- Contact Support if you see the same pixel firing twice. This will usually present itself as pixels double-firing in pairs, meaning you might see four or six pixels appear after you filter for the word "pixel".