What is a Demandbase Tag?


A: A Demandbase Tag is a small block of JavaScript that you place on each page of your website. This tag is typically deployed on a template page within a Content Management System (CMS), through a Tag Management System (TMS), or just before the closing tag of your site. Please make sure the tag appears on all pages, including any ad landing pages, microsites, or marketing automation system (MAS) pages.

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