Maxymiser Installation

Updated:

Important: Campaign Designer is currently released in controlled availability. To learn more, please contact your Oracle Maxymiser support team. For VCB campaigns see Building a campaign in VCB.

This article will explain how to integrate Demandbase B2B firmographic data with your Oracle Maxymiser customer profile for use within campaign targeting and performance report analysis.

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Prerequisites:

  1. Demandbase JS Tag
    • The Demandbase JS Tag should be deployed to your test pages via Tag Manager or Maxymiser Site script. This tag can be deployed asynchronously
    • <script src="//scripts.demandbase.com/<SCRIPT_ID>.min.js"></script>
  2. Demandbase License and Enablement
    • A Demandbase license is required.
    • Current Demandbase customers should contact their customer success manager to finalize setup.
    • Non­customers should contact omc@demandbase.com to learn more about acquiring a Demandbase license.
  3. Oracle Maxymiser Custom Attributes
    • A custom attribute is required for each attribute you plan to receive from Demandbase. For example, if you want to receive 'industry', 'company_alias', and 'traffic' from Demandbase, then 3 custom attributes in Oracle Maxymiser must be created with those same names.
    • Please note that there is a 15 character limit on custom attribute names, and you should work with Demandbase when configuring the names used for this integration's attributes.

Enabling this integration

  1. Click the Overview tab in the campaign.
  2. Click Add an Integration, then select Demandbase.
  3. Select the Enable check box.

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Special Notes

Demandbase Account Watch List attributes are passed via the API within the "watch_list" object. However, given the 15 character limit on custom attributes in Maxymiser, the "watch_list" object has been renamed within Maxymiser to be "d_". That being said, if an account watch attribute is uploaded to Demandbase as "seg" it will appear within Maxymiser as "d_seg".

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