Best Practices & Benefits of Event Tracking

Updated:
  1. The benefits of leveraging Event Tracking in GA
    • Event Tracking is a powerful tool in Google Analytics that enables you to:
      • Record actions that occur within a webpage
      • Identify user behavior and engagement that are not available with built-in metrics, such as page views. 
  1. Best practices for setting up Event Tracking in GA
    1. Build an event tracking plan
    2. Identify actions that impact marketing objectives
    3. On page actions that do not results in real value should not be tracked
      • Events that track when a page fully loads may be interesting but can cloud reporting and does not provide strategic value
      • Excessive scroll tracking
    4. Create logical event hierarchies based on event category, event action and event labels
  1. The benefits of leveraging Event Tracking with Demandbase Personalization
    1. Quality Assurance – Confirm DB Personalization is displayed to the intended audience
    2. Identifying interactions with personalized CTAs or messaging
    3. Comparing personalized user interactions vs non-personalized audiences
  1. Best practices for setting up Event Tracking with Demandbase Personalization
    1. Set event tracking for all personalized experiences
    2. Include event tracking for CTAs throughout personalization experiences
    3. Follow event hierarchies for all messaging with personalization
      • Event categories – event actions – event labels
      • Example:
        • Category – Personalization
        • Action -  [page] View
        • Label – [audience] [experience]

 

Was this article helpful?
0 out of 0 found this helpful