Why are some surfaced blogs/websites not current?
I’ve noticed that some of the articles under the talking points are a couple of years old. So much in the business landscape can change in a year. Why do you surface blogs and websites that aren’t current?
Demandbase Sales Development’s goal is to arm you with as much relevant information as possible to make you more efficient and effective with your sales and marketing efforts. Often, an older article or talking point can be just the thing to prove to your prospect that you’ve “done your homework” to understand their business pain points. And even if the age of the article/talking point prevents you from mentioning it directly, it can still be a useful piece of information to consider as you frame your outreach.
Please look for the blue dots for articles and talking points that are less than a year old.