Adding a Tracker Name in GTM
A tracker name is recommended if you have more than one Google Analytics instance. Without a tracker name, there is no guarantee data passes correctly. Demandbase data will flow into whichever instance loads first each time. If you intend to utilize a tracker name in Google Analytics, please notify your project manager or customer success manager.
Demandbase tracker name requirements
-Unique (we usually recommend appending the date ie "uniqueTracker01012020" to ensure safeguarding against and repeated tracker names)
-Alphanumeric (this includes omitting dashes and underscores)
-Do not use the same Google Analytics property (usually something like "UA-XXXXXXX") as the tracker name
- Navigate to the Universal tag for the Google Analytics property you'll be adding a tracker name to
- Edit the configuration
- Click the 'Enable overriding settings in this tag' checkbox and enter your respective 'Tracking ID'
- Click More Settings > Advanced Configuration
- Change the “Set Tracker Name” dropdown to True and enter a Tracker Name