Adding a Tracker Name in GTM



A tracker name is recommended if you have more than one Google Analytics instance. Without a tracker name, there is no guarantee data passes correctly. Demandbase data will flow into whichever instance loads first each time. If you intend to utilize a tracker name in Google Analytics, please notify your project manager or customer success manager.

Demandbase tracker name requirements

-Unique (we usually recommend appending the date ie "uniqueTracker01012020" to ensure safeguarding against and repeated tracker names) 

-Alphanumeric (this includes omitting dashes and underscores)

-Do not use the same Google Analytics property (usually something like "UA-XXXXXXX") as the tracker name


  1. Navigate to the Universal tag for the Google Analytics property you'll be adding a tracker name toScreen_Shot_2017-03-28_at_2.11.52_PM.png
  2. Edit the configurationScreen_Shot_2017-03-28_at_2.21.58_PM.png
  3. Click the 'Enable overriding settings in this tag' checkbox and enter your respective 'Tracking ID'Screen_Shot_2017-08-22_at_4.32.13_PM.png
  4. Click More Settings > Advanced ConfigurationScreen_Shot_2017-03-28_at_2.18.56_PM.png
  5. Change the “Set Tracker Name” dropdown to True and enter a Tracker Name
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