Overview

A tracker name is recommended if you have more than one Google Analytics instance. Without a tracker name, there is no guarantee data passes correctly. Demandbase data will flow into whichever instance loads first each time. If you intend to utilize a tracker name in Google Analytics, please notify your project manager or customer success manager.

Demandbase tracker name requirements

-Unique (we usually recommend appending the date ie "uniqueTracker01012020" to ensure safeguarding against and repeated tracker names) 

-Alphanumeric (this includes omitting dashes and underscores)

-Do not use the same Google Analytics property (usually something like "UA-XXXXXXX") as the tracker name

Walkthrough 

1. Navigate to the Universal tag for the Google Analytics property you'll be adding a tracker name to
2. Edit the configuration
3. Click the 'Enable overriding settings in this tag' checkbox and enter your respective 'Tracking ID'
4. Click More Settings > Advanced Configuration
5. Change the “Set Tracker Name” dropdown to True and enter a Tracker Name