A tracker name is recommended if you have more than one Google Analytics instance. Without a tracker name, there is no guarantee data passes correctly. Demandbase data will flow into whichever instance loads first each time. If you intend to utilize a tracker name in Google Analytics, please notify your project manager or customer success manager.
Demandbase Tracker Name Requirements
- Unique (we usually recommend appending the date ie "uniqueTracker01012020" to ensure safeguarding against and repeated tracker names)
- Alphanumeric (this includes omitting dashes and underscores)
- Do not use the same Google Analytics property (usually something like "UA-XXXXXXX") as the tracker name
Step 1: Navigate to the Universal tag for the Google Analytics property you'll be adding a tracker name to.
Step 2: Edit the configuration.
Step 3: Click the Enable overriding settings in this tag checkbox and enter your respective Tracking ID.
Step 4: Click More Settings > Advanced Configuration.
Step 5: Change the Set Tracker Name drop-down to True and enter a Tracker Name.