DAA & EDAA Opt Out Notice

  • Updated

Demandbase is a member of the Digital Advertising Alliance & European Interactive Digital Advertising Alliance which is an organization responsible for enacting key aspects of the self-regulatory initiative for Online Behavioral Advertising (OBA) across the United States & Europe. We encourage you to participate in DAA & EDAA self-regulatory compliance by informing your site visitors of your company’s cookie policy and allowing them to “Opt Out” of cookie-tracking if necessary.

Compliance Organization: DAA: http://www.aboutads.info & EDAA: http://www.edaa.eu
Demandbase pixel: http://optout.aboutads.info/#!/
Cookie: Demandbase
Name: company-target.com
Purpose: This cookie is used to track the number of users & companies that have visited a website and conversions. That cookie pool can then be used to retarget those users/companies, and serve them digital ad units. It also collects non-personal identifiable business demographic data for a user. (non PII)
Type: Third Party Persistent
Duration: 2 years 

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