Demandbase Personalization Use Cases

Updated:

Demandbase Personalization may be a potential option for your team if you have simple use cases.

Use cases for Demandbase Personalization:

Simple Segments include single attributes such as:

-Industry

-Sub Industry

-Company Name 

-Watch List Attribute

-B2B

(Combining these across each other can cause issues)

 

Simple Content change examples:

- Changing the hero image based on industry

- Changing the hero text based on sub industry

- Displaying specific product lines if a company is identified on a watch list

- Displaying links to white papers if traffic is identified as an enterprise client

 

Cases which may not be a fit for Demandbase Personalization:

-Complex Segments

-Carousels

-Creating new elements on a page

-Cases where you are trying to target groups that are not based on standard Demandbase Attributes (ie Continent)

-Trying to personalize on non-Demandbase company attributes (ie browser data - type, location, etc)

Was this article helpful?
1 out of 1 found this helpful