Set Up Google Analytics Event Tracking in Site Customization

Overview

When you need personalization tracking, use Site Customization to send events into your Google Analytics (GA) reporting suite. This gives you the ability to pivot on additional dimensions within GA for the experiences presented to your segments.

This article explains how to fill in the Track Events fields in Site Customization, and how to view the information in GA.

Steps

• Step 1: Set the HTML Element ID
• Step 2: Enter the Event Category
• Step 3: Select the Event Type
• Step 4: Enter the Event Label
• Step 5: Enter an Event Action
• Step 6: View Results in GA

Step 1: Set the HTML Element ID

1.1. From the Engagement tab in the ABM Platform, navigate to the Preview Experience screen for the experience you want to add Event Tracking to.

1.2. Scroll to the bottom of the screen and click Setup Google Analytics Tracking.

1.3. Select an html element from the Summary of Changes list to enable the call to GA to attach to. After the page loads, the personalization will find the element to replace, and once this is personalized, the event will be pushed to GA.

Step 2: Enter the Event Category

A category is a name that you supply as a way to group objects that you want to track. Typically, you will use the same category name multiple times over related UI elements that you want to group under a given category.

• Suggested naming convention: Demandbase – Personalization
• For more information, see: https://support.google.com/analytics/answer/1033068?hl=en

Step 3: Select the Event Type

You can choose between two types of events:

• View: If an experience is viewed, this will trigger a tracked event into GA (we recommend using this type).
• Click: Option to attach click events to elements on your page.

Step 4: Enter the Event Label

Use labels to capture additional information for events that you want to track.

• Suggested naming convention: DB - {industry} {sub_industry}
• For more information, see: https://support.google.com/analytics/answer/1033068?hl=en\

Step 5: Enter an Event Action

Use the action parameter to name the type of event or interaction you want to track for a particular web object.

·       Suggested naming convention: View- {company_name}

·       For more information, see: https://support.google.com/analytics/answer/1033068?hl=en

Step 6: View Results in GA

To navigate to the events view in GA, on the left hand side select Behavior.  Under Behavior use the Events drop-down to drill down by page and dimensions.

You will see results for all of your Event fields in the Primary Dimensions area of Pages view in GA.

From here, you can pivot on these primary dimensions or add secondary dimensions such as Company Name as you would in you standard reporting from GA.